Under the Moonlight

Welcome to Under the Moonlight, the e-newsletter from e-Moonlighting.co.uk. The aim of e-News is to keep you informed of what's been going on and the latest developments on e-Moonlighting.co.uk.

e-News - Summer 05

Studio 3 blasts off the launch pad
When newly formed performing arts school Studio 3 sent in a briefing sheet... read more

Branding - Why you need a logo
In today’s marketplace it is becoming ever more important that your business is recognised... read more

Newly launched copywriting service
Clear and effective copy will make a major difference when it comes to selling your products and services... read more

Access to BIG agency talent for small and medium companies

Studio 3 blasts off the launch pad

newly formed performing arts school Studio 3 sent in a briefing sheet to e-Moonlighting the main objectives were to produce a suitable corporate ID and to attract the schools first pupils. The budget was very limited but the business partners were young, very enthusiastic and talented having been featured as instructors on TV’s ‘When will I be famous’. e-Moonlighting recognised that as the service was targeted at the young a modern, lively, bright and hip logo was required. Red and black were selected as the corporate colours which made for a very striking logo.

Studio 3 was promoted with a door to door mailing and posters in local schools. The partners has targeted an initial 20 pupils but by the day of launch had achieved a significantly larger number. The performing arts school was also successful in obtaining Arts Council support.

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Branding - Why you need a logo

In today’s marketplace it is becoming ever more important that your business is recognised. Whether you’re a service industry or a one man band you need to stand out from all your competitors, depending on what you do, the market could be saturated with like minded companies or individuals offering a similar or same service. The way to do this is to have an identity that communicates with the outside world what you do in a visual way.

Corporate identity can project one or all of the following things:

What you do
What you are
How you do it

As you can see all around you, corporate identity plays an important role, from all printed material i.e. stationery, brochures etc, through to advertising, whether it be a local ad, TV or a specific event like exhibitions or product launches.

To get your message across in an identity you need to focus on how you what to say it. This can be done in a variety of ways. Colour plays an important visual reference, for example if you choose green it can represent, environment, recycling etc., blue for anything aquatic etc., of course these are very basic examples but something to bear in mind. Typeface is another i.e. sans serif (Arial) could be perceived as strong or modern, Serif (Times) for traditional or elegance, the list goes on. Shapes can also convey a message in the way they are used.

Other considerations are what the logo is going to be used on i.e. stationery, world wide web, specific products, signage, these can all influence the overall design, as it would not be wise to have an intricate logo that needs to be reproduced small and so fills in on itself and becomes indistinct or a complicated logo so it takes the viewer a long time to decipher. The clearer the better.

Some brands or identities are known throughout the world (Apple, Ford, Dyson) this is because of constant advertising and familiarity with the brand, of course, this costs money but shows what can be achieved.

e-Moonlighting has a wealth of experience in logo design, so if you need a new logo or just re-branding to stand out from the crowd email us with your requirements, make a mistake now and it could cost you in the long run.

Email your logo requirements to enquiries@e-Moonlighting.co.uk

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