The Client
Cbrody.com is a Crystal Palace based technology business providing expertise in internet services, PC/Mac systems and training.
The Brief
Cbrody.com were aiming to expand their client base with particular emphasis on gaining new clients in the South London area. The business was low profile and the owners recognised the need to raise awareness of the services the business provides.
The Strategy
e-Moonlighting.co.uk identified the need for a more professional corporate ID for cbrody.com. This would require a new logo and a complete reworking of the business website. To raise the profile of the business and generate new sales leads an integrated campaign of public relations, advertising and direct marketing was recommended.
The Solution
e-Moonlighting.co.uk gave cbrody.com a professional new corporate ID that was the basis for a new business campaign. Press releases were sent to local press and attention grabbing ads were placed in key business directories raising the profile of the business.
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