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Glossary of Terms - Stationery Design

A set of office stationery would usually consist of letterhead, business cards, invoice sheets, estimate sheets, continuity sheets and compliment slips. Stationery design is the graphic design including layout, typography and colour selection of this set of items. Stationery design is a very fundamental element of developing a corporate identity as the stationery design is often the first encounter an individual or company while have with a business or brand.

Central to stationery design is the logo. A logo is a graphical symbol or icon that represents a given business, product, service or organisation. The logo would typically consist of four elements, the symbol or icon itself, a typeface, colours and words. These elements that make up the logo will also have a large influence on the stationery design as well. The stationery design will often adopt the colours and typeface that make up the logo and of course the logo itself will feature prominently in the design.

There is certain legal information that must be included in stationery design, this will change dependent on the structure of the business e.g. limited company, partnership, etc. For a limited company the letterhead must include the registered office of the business, the company-registered number and the VAT number if the business is registered for VAT. The stationery design should also include the business trading address and several alternative means of contact such as telephone, fax and email address.

Many businesses that operate primarily via the internet use electronic stationery rather than printed stationery, whilst the design process is the same electronic stationery has the benefit of removing the costs of print. Also electronic stationery has environmental benefits in that it saves paper.

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